Legal
TERMS*
Plain-English terms of service. Most clients also sign a project-specific Statement of Work which supersedes any conflict with this page.
These terms govern your use of Dullu Digital services
By engaging Dullu Digital ("Dullu Digital", "we", "us") for any service, you ("Client") agree to these terms. They cover our services, payment, intellectual property, confidentiality, warranties, and dispute resolution.
Services we provide
Dullu Digital delivers The Pipeline, Run for You as a full service package: 100 qualified prospects in the Client's niche (decision-maker name, verified email, phone/WhatsApp, and a why-now reason for each), a CRM tracker set up and loaded, cold outreach written for email, WhatsApp and LinkedIn, and — following delivery — Dullu Digital runs the pipeline for the Client: sends the outreach, handles replies and follow-ups, and books qualified calls into the Client's calendar. Delivery is typically completed within one week of kickoff. The scope, including the pricing of the ongoing run, is confirmed in writing before the engagement starts. Anything beyond this scope is treated as a separate engagement agreed in writing.
Payment terms
The full service package is a fixed fee: KES 50,000 for firms in Kenya and East Africa, or $1,500 for clients in western markets, due in full before delivery begins via M-Pesa, bank transfer, or international wire. The package includes a redeemable credit (KES 10,000, or the western-market equivalent in USD) applied to the ongoing run when it starts. The ongoing run is billed as agreed in the written scope. There are no other hidden fees.
Cancellation & refunds
You may cancel within 48 hours of signing and receive a full refund, provided research has not started. Once research and verification work begins, the package fee is non-refundable, but we commit to delivering everything described in our scope, and we will redo any prospect row or template that does not meet the standard we state on our services page (including our <2% bounce-rate verification gate). The ongoing run is month-to-month and may be cancelled with 30 days' written notice; unused redeemable credit is forfeited on cancellation.
Intellectual property
Upon full payment, the Client owns the prospect list, the CRM tracker, and the outreach templates we create for them — outright, forever. The run is a service of Dullu Digital; you own your contacts and booked conversations at all times, and you keep the pipeline when the run ends. Dullu Digital retains the right to (a) use anonymised summary stats (industries, outcomes) in our content and case studies, and (b) re-use the research methods and internal tooling we developed independently of the engagement.
Confidentiality
Both parties agree to keep confidential any non-public business, technical, or strategic information shared during the engagement. This obligation continues for 3 years after the engagement ends. NDA-style protections apply automatically — a separate NDA is available on request.
Warranties & liability
Dullu Digital warrants that delivered prospect data is researched and verified in good faith, that emails pass the verification methods we describe, and that the deliverables match the scope. We do NOT warrant that every prospect will reply, book, or buy — we build and run the pipeline, the Client closes the qualified calls. Our total liability is capped at the fees paid by the Client for the engagement giving rise to the claim.
Data protection
Dullu Digital processes Client data as a Data Processor under the Kenya Data Protection Act 2019 and EU GDPR. Prospect data delivered as part of the Pipeline is public business information compiled for legitimate outreach; the Client is responsible for using it in line with applicable marketing and data protection rules in their market (including local cold-email regulations).
Termination for cause
Either party may terminate the engagement immediately if the other: (a) materially breaches these terms and fails to cure within 14 days of written notice, (b) becomes insolvent or files for bankruptcy, or (c) engages in unlawful activity.
Governing law
These terms are governed by the laws of the Republic of Kenya. Disputes will first be addressed through mediation, then if unresolved, through arbitration in Nairobi under the Nairobi Centre for International Arbitration rules. Either party retains the right to seek injunctive relief in the High Court of Kenya.
Updates to these terms
We may update these terms with 30 days notice. Continued use of our services after the notice period constitutes acceptance. Last updated: August 2026.
Need a custom contract?
For larger engagements we sign a project-specific SOW with custom terms. Let's talk.
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