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The first sales systems firm in East Africa

They tried it.
They told us. No filter.

Real reactions from the Pipeline Health Scorecard and the firms who went on to build the 50K. We publish the honest ones, including the ones that sting.

#1

Sales systems firm in East Africa

100

Qualified prospects per pipeline

1 week

From kickoff to live pipeline

100%

Built and run for you, no lock-in

What they said, unfiltered

Nairobi · 44/100

Scored 44 before I even finished the last question. Stung. But it was accurate. Spreadsheet nobody updates, partners chasing clients in their spare time. I didn't expect a free test to call me out like that.

MK

Mumbi Kamau

Managing Partner · Kamsa Consult LLP

Kampala · 58/100

Showed me something I knew but wouldn't admit. We reply to leads the same day and still lose the good enquiries. Five minutes. That's all it took to see the leak.

DO

Daniel Otieno

Founder · Otieno & Partners

Nairobi · 62/100

Scored high on response speed, got humbled on follow-up after a win. Landed a mandate, did nothing with the momentum. The scorecard flagged it before the quarter ended.

SW

Sarah Wanjiku

Business Development Lead · Vertex Advisory

Mombasa · 51/100

Took it to check the checker, honestly. Expected to blow it out the park. Got 51. My senior partner texted 'so fix it.' Fair enough.

JW

James Wekesa

COO · Fifth Column Consulting

Nairobi · 66/100

The three fixes at the bottom are the actual answer. No fluff, no pitch hiding at point 12. Point one was response speed and they were right. We moved under the hour. Fastest change in bookings we've seen.

AH

Amina Hassan

Partner · Hassan & Co Advocates

Nairobi · 71/100

Gave myself a 71, thought that was decent. Then saw what a 90 actually looks like in the detail. Now I get why bigger firms outsource this instead of building it in-house.

KN

Kevin Njoroge

Director · Tier One Strategy

Nairobi · 44/100

Scored 44 before I even finished the last question. Stung. But it was accurate. Spreadsheet nobody updates, partners chasing clients in their spare time. I didn't expect a free test to call me out like that.

MK

Mumbi Kamau

Managing Partner · Kamsa Consult LLP

Kampala · 58/100

Showed me something I knew but wouldn't admit. We reply to leads the same day and still lose the good enquiries. Five minutes. That's all it took to see the leak.

DO

Daniel Otieno

Founder · Otieno & Partners

Nairobi · 62/100

Scored high on response speed, got humbled on follow-up after a win. Landed a mandate, did nothing with the momentum. The scorecard flagged it before the quarter ended.

SW

Sarah Wanjiku

Business Development Lead · Vertex Advisory

Mombasa · 51/100

Took it to check the checker, honestly. Expected to blow it out the park. Got 51. My senior partner texted 'so fix it.' Fair enough.

JW

James Wekesa

COO · Fifth Column Consulting

Nairobi · 66/100

The three fixes at the bottom are the actual answer. No fluff, no pitch hiding at point 12. Point one was response speed and they were right. We moved under the hour. Fastest change in bookings we've seen.

AH

Amina Hassan

Partner · Hassan & Co Advocates

Nairobi · 71/100

Gave myself a 71, thought that was decent. Then saw what a 90 actually looks like in the detail. Now I get why bigger firms outsource this instead of building it in-house.

KN

Kevin Njoroge

Director · Tier One Strategy

50K Pipeline client

Three different systems and we still couldn't track the pipeline. The DDi team put one CRM in that actually reflects reality. The weekly pipeline review alone saved a KES 600K deal.

EM

Evans Mwangi

Managing Partner · Nairobi-based consulting firm

50K Pipeline client

Everyone in my niche chased the same old directories. The 50K list had a why next to every single company, not just a name. That's the difference between a list and a deliverable.

GN

Grace Nekesa

Founder · Professional services firm, Nairobi

50K Pipeline client

Paid consultants a lot more for a report I had to read. This one ran the whole thing — research, outreach, follow-ups, and the calls landed in my calendar. I just showed up and closed. I hired a team, not a consultant.

AO

Achieng Otieno

Senior Partner · Accounting practice, Mombasa

50K Pipeline client

The surprise is how little I had to do. I just answer yes to emails now. The follow-up templates kept every warm lead warm while I did the work that pays.

LC

Lydia Chebet

Owner · Legal practice, Nairobi

50K Pipeline client

DDi built the 100-prospect pipeline on time, and the why-now on each one is what made the outreach work. But the real difference is they ran it — the replies came back, the follow-ups fired, and the calls showed up on my calendar. I just took them.

DB

Daniel Busolo

Principal · Strategy firm, Nairobi

50K Pipeline client

Went in skeptical because everyone sells 'systems' here. The 50K plan read like a short week of real work, not a deck. We run it once a week and the list stays warm. Early days, but the machine is real.

JK

Juma Kilonzo

Partner · Tax consultancy, Nairobi

50K Pipeline client

Three different systems and we still couldn't track the pipeline. The DDi team put one CRM in that actually reflects reality. The weekly pipeline review alone saved a KES 600K deal.

EM

Evans Mwangi

Managing Partner · Nairobi-based consulting firm

50K Pipeline client

Everyone in my niche chased the same old directories. The 50K list had a why next to every single company, not just a name. That's the difference between a list and a deliverable.

GN

Grace Nekesa

Founder · Professional services firm, Nairobi

50K Pipeline client

Paid consultants a lot more for a report I had to read. This one ran the whole thing — research, outreach, follow-ups, and the calls landed in my calendar. I just showed up and closed. I hired a team, not a consultant.

AO

Achieng Otieno

Senior Partner · Accounting practice, Mombasa

50K Pipeline client

The surprise is how little I had to do. I just answer yes to emails now. The follow-up templates kept every warm lead warm while I did the work that pays.

LC

Lydia Chebet

Owner · Legal practice, Nairobi

50K Pipeline client

DDi built the 100-prospect pipeline on time, and the why-now on each one is what made the outreach work. But the real difference is they ran it — the replies came back, the follow-ups fired, and the calls showed up on my calendar. I just took them.

DB

Daniel Busolo

Principal · Strategy firm, Nairobi

50K Pipeline client

Went in skeptical because everyone sells 'systems' here. The 50K plan read like a short week of real work, not a deck. We run it once a week and the list stays warm. Early days, but the machine is real.

JK

Juma Kilonzo

Partner · Tax consultancy, Nairobi

In their words

No filter.
No incentive to be nice.

50K Pipeline client

Three different systems and we still couldn't track the pipeline. The DDi team put one CRM in that actually reflects reality. The weekly pipeline review alone saved a KES 600K deal.

EM

Evans Mwangi

Managing Partner · Nairobi-based consulting firm

From the Pipeline Scorecard

They scored themselves.

Anyone can take the 7-question audit. These are the honest reactions of people who did. Including the ones who did not like what they saw.

Nairobi · 44/100

Scored 44 before I even finished the last question. Stung. But it was accurate. Spreadsheet nobody updates, partners chasing clients in their spare time. I didn't expect a free test to call me out like that.

MK

Mumbi Kamau

Managing Partner · Kamsa Consult LLP

Kampala · 58/100

Showed me something I knew but wouldn't admit. We reply to leads the same day and still lose the good enquiries. Five minutes. That's all it took to see the leak.

DO

Daniel Otieno

Founder · Otieno & Partners

Nairobi · 62/100

Scored high on response speed, got humbled on follow-up after a win. Landed a mandate, did nothing with the momentum. The scorecard flagged it before the quarter ended.

SW

Sarah Wanjiku

Business Development Lead · Vertex Advisory

Mombasa · 51/100

Took it to check the checker, honestly. Expected to blow it out the park. Got 51. My senior partner texted 'so fix it.' Fair enough.

JW

James Wekesa

COO · Fifth Column Consulting

Nairobi · 66/100

The three fixes at the bottom are the actual answer. No fluff, no pitch hiding at point 12. Point one was response speed and they were right. We moved under the hour. Fastest change in bookings we've seen.

AH

Amina Hassan

Partner · Hassan & Co Advocates

Nairobi · 71/100

Gave myself a 71, thought that was decent. Then saw what a 90 actually looks like in the detail. Now I get why bigger firms outsource this instead of building it in-house.

KN

Kevin Njoroge

Director · Tier One Strategy

Kisumu · 71/100

The honest part is the one-line summary of your weakest area. I thought ours was lead volume. It was follow-up. Painful. Useful. Free.

BK

Brian Kipchoge

Managing Partner · Great Lakes Associates

Nairobi · 82/100

Scored 82 and finally felt less crazy. Nagged the team about one number all year. A free tool validated it better than I could. Sent it to everyone.

PM

Peter Maina

CEO · Maina Engineering

Nairobi · 55/100

Took it on my phone on the matatu. Two minutes. Now I have a follow-up plan I didn't have. Most productive commute in a while.

FW

Faith Wangari

Practice Lead · Boru & Wangari Advocates

From the 50K Pipeline

The firms who built it.

50K Pipeline client

Three different systems and we still couldn't track the pipeline. The DDi team put one CRM in that actually reflects reality. The weekly pipeline review alone saved a KES 600K deal.

EM

Evans Mwangi

Managing Partner · Nairobi-based consulting firm

50K Pipeline client

Everyone in my niche chased the same old directories. The 50K list had a why next to every single company, not just a name. That's the difference between a list and a deliverable.

GN

Grace Nekesa

Founder · Professional services firm, Nairobi

50K Pipeline client

Paid consultants a lot more for a report I had to read. This one ran the whole thing — research, outreach, follow-ups, and the calls landed in my calendar. I just showed up and closed. I hired a team, not a consultant.

AO

Achieng Otieno

Senior Partner · Accounting practice, Mombasa

50K Pipeline client

The surprise is how little I had to do. I just answer yes to emails now. The follow-up templates kept every warm lead warm while I did the work that pays.

LC

Lydia Chebet

Owner · Legal practice, Nairobi

50K Pipeline client

DDi built the 100-prospect pipeline on time, and the why-now on each one is what made the outreach work. But the real difference is they ran it — the replies came back, the follow-ups fired, and the calls showed up on my calendar. I just took them.

DB

Daniel Busolo

Principal · Strategy firm, Nairobi

50K Pipeline client

Went in skeptical because everyone sells 'systems' here. The 50K plan read like a short week of real work, not a deck. We run it once a week and the list stays warm. Early days, but the machine is real.

JK

Juma Kilonzo

Partner · Tax consultancy, Nairobi

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